LA MAISON D’HAÏTI
BRAND BUILDING & POSITIONING
The main objective of this organization was to renew its brand image, reinforce its message to the Montreal community and reaffirm its commitment and influence by improving its positioning while increasing its notoriety. Our initial intervention, in 2012, was to support Maison d’Haïti in strengthening their brand image, reviewing their mission, vision and values, and building a new visual identity, all of which were used in the design of the organization’s new building.
Today, AMÉCO assists on a daily basis La Maison d’Haïti and its various teams in their communications, as well as in their many outreach campaigns, including the various festivals they organize each year. Our interventions are constantly aimed at highlighting the values of the organization, now in its fiftieth year, to the cultural communities of the city of Montreal, through websites, presentation documents, the Living Memories theme developed especially for this anniversary…
Results
These special projects have enabled this non-profit organization to secure over $1.5M in funding to help build the building that houses them today, as well as numerous other grants that enable them to continually grow and strengthen their visibility both online and through on-site events. A series of campaigns supporting their activities continue to grow their online communities and increase visits to their websites and various social pages including META (Instagram and Facebook) and YouTube platforms.
Brochure
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