SOGE ASSURANCE | GROUPE SOGEBANK

FROM THE ESTABLISHMENT OF THE MISSION AND VALUES, TO EFFECTIVE BRAND DEVELOPMENT VIA A VISUAL SIGNATURE AND A POWERFUL MESSAGE

Through a creative strategic approach, our agency was able to set Soge Assurance apart in less than a year, using an approach that brought it emotionally closer to its target clientele. Using rigorous, consistent messaging and marketing actions, the brand’s positioning was presented in the form of a multitude of advertising campaigns, distinct in form and approach, close to the people. In less than a year, they were able to attract both brand recognition and an increase in sympathy capital as well as clientele. Using creative communications strategies and a human approach, we were able to generate interest in the brand while giving it a strong, authentic character (see following pages for some examples of our achievements).

Through consistency and constant creative actions to position the brand, using several visual communication strategies and creative marketing approach, we have managed to increase the brand recognition within a year.