MELANZ VODKA |
BRAND BUILDING, MARKETING STRATEGY
A LUXURIOUS DESIGN
The concept, to create the bottle as well as Melanz Vodka’s visual identity, is based on Dmitri Mendeleïev’s chemistry principles and values. The main goal is to accentuate the different steps of a chemistry experiment: From the formula (the first element) to the final result of Melanz’s Ultra Premium Vodka
The concept developed by the agency: A unique concept that allowed the realization of a bottle whose shape imposes its presence and is distinguished by an innovative industrial design solution. The idea was to reflect in a particular way a chemical experience from the base to the result through the design of the bottle. The mandate was to pay homage to the chemist and creator of the periodic table of elements, Dimitri Mendeleiev, with a bottle that would stand out from the ordinary when displayed in stores, bars and clubs in Montreal and internationally. For the creation of this brand new luxury product of the year 2008, this new and totally unique bottle design allowed the client to stand out from the competition by the quality of its product as well as its branding and marketing strategy. The development of the story, the visual identity, were created to attract creditors as well as new shareholders and potential distributors. The main concept created was also to guide the presentation of the product as well as its future marketing campaigns. The message developed alluded to chemistry as a science but more importantly as the unknown element that links two beings. Designing all the elements that allowed the firm to position and present itself (from the presentation documents to the website to the photo shoots that adorned the promotional tools)
Results
In the end, from the story developed around the product and the concept, to the form that these vodka bottles took to the packaging, MELANZ VODKA was able to benefit from a great appreciation of the brand by all those who saw it being born and a marked interest from potential distributors of the brand by its presentation and its message. Multiple offers of partnerships and potential new shareholders and the obtaining, in less than a year, of a private import permit from the SAQ for the exploitation of the brand on the Quebec market.
